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NEXT 2017 —
Digital sucks
„Digital sucks.“ – Das Motto der NEXT CONFERENCE 2017 sollte in der Branche Polarisieren und für Aufmerksamkeit sorgen. Thematisch ging es bei der hamburger Tech- und Business-Conference um fehlerhafte digitale Produkte, die den Alltag eher erschweren als erleichtern.
Visuell übersetzte Bräutigam & Rotermund das Motto durch ein Glitchbild, das bei Falschausgabe von Bild- und Toninhalten passieren kann. Zusammen mit einem modernen Farbcode, plakativer Typografie und Holz als Hauptmaterialität entstand ein grafisches Gesamtkonzept, dass einen starken Kontrast zu den digitalen Themen der Tech-Conference setzte. Das abwechslungsreiche und modulare Gestaltungssystem zog sich stringent durch alle Medien. B&R gestaltete weit mehr als 100 Items wie Wristband, Lanyard, Badge, Poster, Programmheft, Aufsteller, Leitsystem für insgesamt neun Locations. Bühnenbild und Möbel für das NEXT-Headquarter wurden in Zusammenarbeit mit Messebauer und Interior-Designern konzipiert und gebaut.
Kunden
SinnerSchrader AG
Faktor3 AG
Architektur & Messebau
Top of the Lake
Studio C.A.R.E.
element of art
Fotografie
Annegret Hultsch
Ole Hoffmann
Frank Erpinar
Website
Next Conference
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